By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Google Update: HTTPS Pages to Be Indexed First Before HTTP Pages

One activity that highlights Google’s improved security effort is the boost in ranking given to HTTPS URLs in search results. What do you think is the intent behind this? It’s quite simple. Google very well understands that any internet user expects his privacy to be maintained while he browses a particular website, without having to worry about anyone tampering with information or having any scope of data modification. To enforce this, Google is vigorously promoting HTTPS. Read More

FTC Issues Guidelines To Prevent Native Ads From Crossing Into "Deception" Territory

As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart from actual “content.” Proponents say, by contrast, that they provide a better user experience and don’t disrupt enjoyment of content. The FTC has now stepped into the fray and issued guidelines for publishers and marketers to prevent native ad formats and their presentation from running afoul of federal rules surrounding truth in advertising. Read More

Google Introduces Interactive 360-Degree Storytelling on YouTube

Google brings Google spotlight stories to the YouTube app. This new storytelling format is currently only available on select Android devices, but it’s coming to “more Android devices and the YouTube iOS app” next year. Read More

Helpful Ways to Grow Your Inbound Marketing

State of Inbound Analysis: Takeaways For Your Blogging Strategy

HubSpot’s seventh annual State of Inbound report analyzes data from thousands of marketing and sales professionals and reports on the lead-to-customer lifecycle that both parties are tasked with refining. The report found that three out of four marketers—75%—"prioritize an inbound approach to marketing.” Maybe because, according to the report, inbound campaigns show higher return on investment (ROI) than outbound, regardless of company size and budget.  Read More

The Best Smartbug Media Websites in 2015

Our design and development process continues to become more streamlined to the point where we've got it down to a science. Not trying to pump our own tires, but we'll hop on the 'Best of' train and take a look at some of our proudest web design moments of 2015. Read More

2015 State of Inbound: Marketing Automation the Holy Grail Or Bound To Fail?

2015 was a big year for marketers. We saw a resurgance of GIFs, a rise in paid social as a result of unfavorable algorithms, and, we can’t forget to mention Mobilegeddon. Like previous years, the 2015 State of Inbound report from HubSpot revealed even more insights as to what's big in marketing right now. The report, which can be downloaded here, covers a lot of great marketing and sales insights, but we’ll focus here on one key tool - marketing automation. Read More

Top Inbound Marketing Blogs in 2015

This is the time of year when I start putting together my new years resolutions, and inevitably on that list every year is to stay current with all inbound marketing trends (and to travel the world, of course). I've been successful with keeping up with these trends thus far, but I owe that to the incredibly engaging and informative blogs that I follow. Below are my top 15 favorite inbound marketing blogs of 2015. Read More

 

[FREE EBOOK] The Growth Hacking Cheat Sheet: Plan, Execute, See Results

It seems like everyone is talking about growth hacking these days - but what is it really? Many believe it’s just about finding shortcuts to company success (and revenue), but really it’s the idea of continually experimenting in new and unconventional ways to influence growth above all else. Download the free eBook

The Latest Marketing Reports 

The Global Social Media Impact Study

he Global Social Media Impact Study conducted by the University College of London reported on the use and impact of social media on people all around the world. Through nine ethnographic studies, this report explores social media’s influence on family relationships and friendships and on key issues including politics, religion and privacy. The report also provides insights on the use of social media in education, commerce and religion. Read More

The Inbox Report

A new survey from Fluent examined U.S. consumers’ perceptions of email in 2015 and provides insights into how marketers can better utilize this channel. Thirty-six percent of respondents say they “never find marketing emails useful,” while only 11% and 9% say they “often” or “always” find marketing emails to be useful, respectively. Thirty-five percent of respondents say that “receiving emails too often” is their main reason for unsubscribing. The other reasons provided are “content is irrelevant or not useful” (21%), they “didn’t sign up for the list” (16%) or “don’t trust the source” (14%). Read More

What's New With Hubspot

Hubspot Named #4 On GlassDoor's "Best Places To Work" List

HubSpot is proud today to announce that it has been named #4 on Glassdoor’s “Best Places to Work” list for large companies. With a ranking of 4.4/5.0, HubSpot joins the list for the first time, alongside only a handful of other businesses in the country with a ranking above 4.0. Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone is an Associate Consultant at SmartBug Media. With her digital marketing and account management experience, Lexie helps clients implement their inbound marketing strategies to grow leads, conversion and revenue. Read more articles by Lexie Carbone.

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