By Lexie Carbone


Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Facebook Enables New Ways for People and Businesses to Connect

Facebook introduced several “new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.” Read More

Twitter Launches Ads Editor

Twitter’s new ads editor is “a new tool that enables advertisers to seamlessly create and edit numerous campaigns at once.” Read More

YouTube's Desktop Player Gets a Refresh

If you’re noticing that the YouTube player on the desktop seems to have a sleeker look-and-feel, then you’ve probably spotted the update YouTube has just rolled out. The company launched a new HTML5 video player for desktop users, which now features a transparent control bar that disappears when you’re not using it, as well as updated buttons and drop-down menus. Read More

Google AdWords Launches a New Report Editor

Over the course of the next few months, we will be rolling out the Report Editor—a powerful AdWords tool that lets you explore your account data in brand new ways from within your browser. Read More

Helpful Tips to Grow Your Inbound Marketing

4 Tips For Creating Dynamic Marketing Presentations In PowerPoint

Since its launch, Microsoft Office has become the standard for productivity software and countless businesses, schools, and organizations have relied on PowerPoint to facilitate their presentations. For 25 years and counting, the program has dominated the presentation software landscape.  However, as is the case with many long-term relationships, things can get a little bland.  We’ve all been witness to a less than memorable PowerPoint presentation—or 12. Read More

5 Inbound Marketing Fads that are Gone for Good

A fad can be defined as any form of behavior that develops among a large population and is collectively followed enthusiastically for a period of time. In the marketing world, professionals often look to each other to see what strategies are popular when it comes to driving new business. So when a marketing trend catches on that appears to be successful, a new marketing fad is born. Read More

Five Tricks to Improve Lead Conversion and Save You Time

Are you looking for quick and easy ways to convert more lead? One of the main factors in inbound marketing success is increased lead conversion. Read More

Four Marketing Ideas For Healthcare Organizations

The healthcare industry is constantly changing. It’s important that healthcare organizations provide helpful resources for their patients are are perceived as a trusted expert in their eyes. If you’re looking to increase your medical practice’s visibility and bring in more leads, we’ve put together a few marketing tips to help. Read More

The 5 W’s of the Buyer’s Journey

You’ve heard the stat before: up to 60 percent of the sales cycle is already complete before your prospect ever picks up the phone and speaks to a rep. That means that the vast majority of selling happens online: on your website and through your content. It also means that your inbound marketing efforts have the potential to either be your organization’s most successful salesperson, or the biggest roadblock in your sales process. It’s your role as an inbound marketer to make sure your website and content efforts are on the winning side of that equation. Read More

The Latest Marketing Reports 

The Only Metric That Matters For Content Marketing

It goes without saying that attention grabbing begins with a catchy headline (in fact, we tested three headlines for this article alone), but the real challenge is this: After getting the audience’s attention, how do you keep it? Read More

Hubspot Releases 2015 Social Media Benchmarks Report

 HubSpot collected data from more than 7,000 businesses across several industries and compiled a benchmark report to help inbound marketers gauge their 2015 social media efforts. The report examines average social media followers by company size, frequency of posts and engagement. Read Study

Location-Based Mobile Marketing, Advertising Bound to Grow, says New Technavio Report

That assurance comes via a new Technavio report on the global mobile location-based services (LBS) market, which is expected to grow at a CAGR of over 36 percent from through 2019. Read More

What's New with HubSpot?

Hubspot Reports Q2 2015 Results

HubSpot, Inc. (NYSE: HUBS), a leading marketing and sales software company, today announced financial results for the second quarter ended June 30, 2015. Read More

Japan, Meet Hubspot

This year HubSpot has focused on making a significant investment in Asia Pacific, a region of great opportunity for growth and success. As part of this strategy, we are happy to announce the launch of HubSpot’s Japanese website. Read More


What other news have you read recently? Let us know by tweeting us at @smartbugmedia.


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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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