By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Facebook Launches Canvas

Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously.” Read More

Facebook Rolls Out Reactions Globally

Facebook launched “Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way” and has made it available worldwide. Read More

Google: Amp Not Yet a Search Ranking Signal

In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched. Read More

Twitter Updates Embedded Timelines

“The new timeline features a clean, modern design which showcases expanded photos, videos, GIFs, and more. It’s fully responsive, and it includes support for several new media types, including polls.” Read More

 

Helpful Ways to Grow Your Inbound Marketing

Growth Hacking: You Could be Making These Rookie Mistakes

While it's easy to find growth hacking best practices and techniques on the Internet, is there anyone monitoring your strategy and pointing you in the right direction if you're making a rookie mistake? Read More

4 Ways to Keep Your Blog from Boring Your Readers

Too much boring content, and the reader will tune out and perhaps not return to your website. Yes, everyone writes the occasional clunker—and mixed in with dozens of other posts, readers might not notice. Read More

Signs it's Time to Update Your Company's Marketing Strategy

Working out marketing strategies can be difficult and time-consuming, and often it seems as though, once you’ve got something in place, the work and time it takes isn’t worth the possible benefit of making a change. Read More

25 Lessons Learned from Doing Dozens of Webinars

"I’ve helped put together and/or hosted dozens of webinars. Along the way, through trial and error, I’ve learned these gems of wisdom. Hopefully, you can learn from my mistakes! (And yes, all of these have directly or indirectly happened to me.)" Read More

The Latest Marketing Reports 

2016 State of Digital Marketing Report

According to a survey from DemandWave, B2B marketers say that white papers (61%) and LinkedIn (59%) are the most effective digital content and social media tactics for generating leads. When it comes to driving revenue, 41% of those surveyed say that webinars are an effective tactic. Thirty-nine percent say the same about white papers. This report also includes insights on how B2B marketers plan to optimize their marketing mix, invest resources, and measure ROI. Read More

Keys to Community Readiness and Growth Report: How Brands Prepare for Online Community

Leader Networks and CMX Media fielded an online survey among over 400 marketers and community managers on branded online communities. This report identified the top motivators for launching a branded online community, the key business drivers critical to their success, and the benefits and challenges associated with maintaining engagement and growth. Read More

Hubspot Company News

Hubspot Named Winner of 2016 CRM Watchlist

HubSpot is thrilled to announce that we were named a winner on the 2016 CRM Watchlist by analyst and author Paul Greenberg. Over 130 companies were evaluated for the honor, and we are proud to be part of a small group recognized. Read More

Hubspot For Startups Makes Inbound Accessible To Early Stage Companies

"We’re excited to introduce HubSpot for Startups, previously known as Jumpstart. The program, designed for startups working with accelerators, incubators and entrepreneurial organizations, helps small businesses gain traction on their marketing and sales at an accelerated pace -- with a 90% discount on HubSpot products." Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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