By Christopher Hutchens

This week in inbound marketing we'll look at Facebook's new six-second pre-roll ad test, seven common grammar usage debates, and we'll look at four new reporting options introduced by Google Analytics.

1) New & Noteworthy

Facebook’s New 6-Second Pre-Roll Ad Test + Mid-Roll Restrictions

Next year, Facebook will start testing a six-second pre-roll ads hub, as well as limit which publishers and creators can place mid-roll ads in videos. The continual changes to Facebook’s ad platform, specifically with regards to video ads and pre-rolls, shows how the company is shifting to attract more TV-level ad dollars. Read about Facebook’s latest announcement here.

 

Integrating Display with Search and Video

In order to have a sound PPC strategy, you need to have good audience data, ideally from multiple sources. In this article, columnist Grace Kaye shows how you can integrate your Google display ads with search and video (via YouTube) so you can improve your bidding strategy and personalization

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

7 (More) Common Copywriting/Grammar Usage Debates

Not only/but also is a compound conjunction—but do you know when you should use one or the other? What about splitting infinitives? We recently wrote about seven common copywriting/grammar debates, and due to popular demand, we’re back with another seven! Check out these seven common grammar usage debates to make sure you’re using each correctly!

 

5 Mistakes to Avoid When Starting a PR Program

Public relations presents a wonderful opportunity for companies that want to increase their exposure and visibility. But before you start engaging with PR, you need to make sure you know how to communicate to the media. In this article, SmartBug’s Public Relations director Doreen Clark shares five things to avoid when starting a PR program.

 

3) Marketing Reports, Updates, and Trends

Google Analytics Release 4 New Reporting Options

As companies continue to focus on understanding user’s website activity, Google Analytics has recently announced four new reporting features. The new features, which include lifetime metrics, will help marketers better measure a customer’s complete  journey on a website. Read about all four features here.

 

From Bricks to Clicks: Top Retail Articles from 2017

Brick and mortar stores undoubtedly have challenges ahead as online retail continues to see explosive growth. But thanks to apps and other digital technology, many companies are starting to use analytics to provide customers with a better shopping experience. In this article, we look at the top retail columns from last year and how you can harness the power of digital technology to go from ‘bricks to clicks.’

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.