Creating Binge-Worthy Content Experiences for Your On-Demand Audience
Audio Blogs
Game of Thrones. Lost. Arrested Development. Downton Abbey. All TV shows I’ll admit I totally binge-watched. Can you blame me? Such great storytelling and acting, and the next episode would queue right up, without me having to lift a finger. So what do these TV show-watching behaviors have to do with your inbound marketing efforts? In both cases, the audience is expecting to consume content on demand and, potentially, en masse. Netflix has mastered the art of catering to the on-demand audience; one episode ends and the next is queued up for you. How many times have you thought you were calling it a night, and then decided “just one more”? Or, have you ever logged into your account and discovered a new series you hadn’t yet heard of that piques your interest? Here are some inbound marketing techniques to apply that will keep your audience bingeing on your quality content.
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<a href='https://www.smartbugmedia.com/blog/creating-binge-worthy-content-experiences-for-your-on-demand-audience'>Read this blog instead</a>