3 Ways to Marketing Your Small Accounting Firm
Audio Blogs
<p>As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals. I’ve worked with a lot of small accounting firms on digital and inbound strategies over the past decade, and the advice I have always known to be true is this: </p><ul><li>Don’t kill what’s already working</li><li>Get rid of what doesn’t work</li><li>Find new and innovative ways to complement your marketing strategies</li></ul><p>A big struggle for most small accounting firms is having the time, budget, and resources needed to be able to execute on all of your business goals. With so many tactics flying around, how do you know which methods will work best for your firm? Here is an approach that I like to call The Three-Legged Marketing Stool, which helps explain the different ways that you should be marketing your small accounting firm.</p>