How to Build (and Run) a Content Marketing Calendar
Audio Blogs
<p>“It’s all about content.”</p><p>You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated.</p><p>Today’s consumer spends more time <a href='http://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/'>researching before making a purchase</a> than ever before, and companies who are willing to provide the best and most helpful content to these consumers are usually the ones rewarded over time.</p><p>But creating a successful content marketing strategy takes time, planning, analysis, and repetition—all of which take a commitment from your content marketing team.</p><p>In this blog post, we’ll show you step by step how you can build a content marketing calendar that you and your team can use to create successful content that drives traffic to your site and improves your website’s SEO over time.</p>