How to Create a Blogging Strategy for a SaaS Startup
Audio Blogs
<p>Is your SaaS startup looking to drive more traffic to its website? Establish itself as a thought leader in the industry? If so, marketing should play a <a href='https://www.smartbugmedia.com/blog/what-role-should-marketing-play-in-a-product-first-saas-company'>significant role in your product-first SaaS company</a>. Blogging is a great place to start.</p><p>When was the last time you purchased new software without researching it first? More importantly, where do you go for your research? You look online. One of the best ways to establish an online presence is to <a href='https://blog.directpay.online/how-build-an-online-presence-startup/'>include a blog on your website</a>—and, there’s never been a better time to start blogging. In October of 2017, only <a href='https://www.impactbnd.com/blog/statistics-to-help-improve-your-saas-companys-content-marketing-strategy'>11 percent of SaaS companies</a> were investing in content marketing. That means less competition and more opportunity to rank in search engines. So where do you start?</p>