How to Build a Decision Making Model for Your Marketing Strategy
Audio Blogs
<p>We’ve heard this question before, “I’m looking for ‘X’ and I need it done by ‘Y’”. Where do you begin? How do you answer those questions?<br/><br/>Forty or fifty years ago, you would either call information, look in the yellow pages or the newspaper and hope that something relevant was available. Nowadays, we can find everything with an available connection and a couple of clicks. With this kind of power in the hands of consumers, more and more people are doing basic and extensive research on the almighty ‘X’ before the purchase process even begins. Within the <a href='https://www.smartbugmedia.com/blog/the-3-stages-of-a-typical-buyers-journey'>buying process</a> and in all aspects of marketing, there’s a decision making process. Whether you’re buying groceries for your family or a multi-million dollar piece of equipment for your organization, there’s a process and model around that decision. Let’s create an example and walk through some of the steps associated with the decision making process, create an example to follow along and pull away some tips for your team’s process.</p>