Best Practices for Adding Medium to Your Blog Strategy
Audio Blogs
<p>If you regularly publish on your company’s blog, you may already be seeing the <a href='https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht?__hstc=178570363.a5c6295a73f1bfdba3fc53cfb893cce1.1554932936466.1560867777158.1560874271675.267&__hssc=178570363.7.1560874271675&__hsfp=3773980820'>benefits of business blogging</a>. On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams.</p><p>Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Today, you’ll find everyone from freelance writers to well-known brands publishing and engaging with content as part of Medium’s audience of more than <a href='https://medium.com/crowdbotics/medium-business-blog-platform-b8b8faa2d430'>86 million unique monthly visitors</a>.</p><p>Like any platform, Medium has its limitations, but there are still a number of reasons to consider adding it to your <a href='https://www.smartbugmedia.com/blog/content-strategy-how-to-do-it-right'>content strategy</a>. Read on to learn why <a href='https://medium.com/smartbug-media'>SmartBug™ publishes on Medium</a> in addition to our <a href='https://www.smartbugmedia.com/blog'>company blog</a>, as well as some best practices to help your Medium content succeed.</p>