3 Ways a Sales Team Survey Can Help Boost Your Content's Success
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<p>I’m sure we’ve all received a customer survey—whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. These are common, and businesses find a ton of value in the resulting data. However, if we look at the success of this type of initiative and try to translate it into a sales and marketing function, there’s an interesting opportunity that organizations of all sizes are beginning to capitalize on: <em>sales team surveys</em>. Maybe your sales team has hit a wall or maybe they’re entering a new market. A survey can uncover gaps in strategy and identify potential areas of need before problems arise. When we look at using sales surveys through an inbound marketing lens, there’s a massive opportunity to identify weaknesses in content, answer more customer questions before they’re even asked, and find cohesive strategies for sales and marketing teams to collaborate more effectively.<br/><br/><a href='https://www.smartbugmedia.com/blog/3-ways-a-sales-team-survey-can-help-boost-your-contents-success'>Read this blog instead.</a></p>