The Importance of User-Facing Content When Your “Customer” Is Actually Distributors
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<p>Having personally worked with distributors in a variety of industries, I have a great appreciation for the business model and, specifically, how user-facing content can be of great value to those that work in this field. Your distributors may sell to other distributors, or they may sell to end users. Regardless of the ideal customer profile, even those that sell to other distributors are still marketing to people, and people are users. User-facing content answers questions and helps solve problems for end users of a particular product or service, but it also is a great way to gain trust from distributors (if they are the main customer). As with any content marketing initiative, it’s critical to analyze the <a href='https://www.smartbugmedia.com/blog/the-3-stages-of-a-typical-buyers-journey'>Buyer’s Journey</a>, but when your customer is actually a distributor, user-facing content can sometimes be forgotten—resulting in a missed opportunity for your organization.</p><p><br/></p>