9 Steps for a Successful CPL Campaign
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<p><a href='https://www.smartbugmedia.com/paid-media-to-accelerate-inbound-marketing'>Paid media</a> is a great opportunity for just about anyone—especially businesses that are just getting started in the world of digital marketing. If your contact database is lacking and you are looking for a relatively quick way to expand your contacts, a cost per lead (CPL) campaign may be perfect for you.</p><p>A CPL campaign is when an advertiser pays a publisher any time a user takes an action on the publisher’s website that generates a lead for the advertiser. It is one of several <a href='http://marketingland.com/pay-per-pricing-models-digital-advertising-97913'>types of pricing models</a> you can choose from in the paid advertising space.</p>