How to Incorporate Consideration and Decision Stage Content Into Your Site
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<p>How do you incorporate new content into your existing website? Think back to the last piece of marketing content that your team created. Does it target a specific buyer persona? Does it align with a stage of the Buyer’s Journey and move that persona forward to the next stage? If not, chances are that it fell flat because it wasn’t specifically written to resolve the problems people in your audience have at the exact moment they are trying to solve them.</p><p>Incorporating new content into your existing website isn’t complicated. However, with careful consideration and planning, your new content can be optimized for greater success by delivering <em>exactly</em> what your audience needs, when it needs it.</p>