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Three Ways Marketers Can Use Call Recording to Be a Better Sales Partner

Three Ways Marketers Can Use Call Recording to Be a Better Sales Partner

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Marketers are known for their gift of gab. After all, a marketer’s job is to persuade, to influence. If you’re familiar with DISC assessments and have ever reviewed team profiles, you know your marketers will likely exhibit a high “I” (influence) on their reports. Enthusiastic, warm, and persuasive, a “high I” thrives on engaging with others. We (yes, we, as I’m a proud, “high-I” marketer) thoroughly enjoy convincing others to see it our way. However, sometimes the best thing we can do for ourselves and our teammates is stop and listen. Hear me out (I get the irony of this).