3 Strategies to Consider Implementing to an E-Commerce Post-Purchase Follow-Up
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Just like a chef tailors their cooking style and menu items to the clientele, a marketer must adapt to specific situations and target unique personas with applicable messaging. The context we will discuss today is e-commerce—something that we are all familiar with, largely due to internet giants such as Amazon and Jet (Walmart). What these companies do incredibly well is build a data set about their audience and continue to market to them with personalized messaging and content—all at the optimal times and on the channels that the audience is most comfortable with. If you look in your inbox right now, you’ll probably see emails like “We thought you may like...” or “Because you purchased X, here are a few other items that customers have ordered.” This approach is common practice, but a strong e-commerce lead nurturing strategy involves much more. Here are three strategies that e-commerce businesses of all sizes can put into place to start moving the marketing needle:
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<a href='https://www.smartbugmedia.com/blog/3-strategies-to-consider-implementing-to-an-e-commerce-post-purchase-follow-up'>Read this blog instead</a>