What Percentage of Organic Search Should Be Converting into Leads?
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<p>At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. Not to mention, leads obtained from inbound activities (such as organic leads) have a much higher closing or conversion rate than their outbound counterparts: SEO leads have a 14.6% conversion rate, while <a href='https://www.smartbugmedia.com/paid-media-to-accelerate-inbound-marketing'>outbound</a> leads (such as direct mail or print advertising) have a 1.7% conversion rate, according to Eric Siu for <a href='https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/'>Search Engine Journal.</a> </p>