How to Spam-Proof Your Inbound Strategy with Marketing Automation Workflows
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Have you ever ended up on a company’s email list and for the life of you couldn’t recall ever subscribing or filling out any sort of form on that company’s website? Alternatively, have you ever looked at a list of new contacts added to your marketing automation system or CRM and noticed there were new contacts that were added via “offline sources?” If you’re like me, you probably answered “yes” to both of these questions—or perhaps you haven’t been paying attention, and answered that you don’t know. Here at SmartBug, our marketing strategy is 100% inbound, but that doesn’t mean every new person we meet has gone through the ideal process of submitting a form on our site. Here are some typical reasons you might see new contacts pop up from offline sources, even when you’re executing true inbound:
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<a href='https://www.smartbugmedia.com/blog/how-to-spam-proof-your-inbound-strategy-with-marketing-automation-workflows'>Read this blog instead</a>