The 3 Stages of a Typical Buying Process (i.e. The Buyer’s Journey)
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What is the buyer’s journey? It is the journey buyers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages: awareness, consideration, and decision. Analyzing the buyer’s journey through the inbound marketing lens allows marketers to conceptualize the path of a prospect as a framework. The result? Persona-targeted content for each stage of the buyer’s journey. (Of course, this means you need to have buyer personas in place to begin.)
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<a href='https://www.smartbugmedia.com/blog/the-3-stages-of-a-typical-buyers-journey'>Read this blog instead</a>