
12 Trust Signals to Boost Your Conversion Rate
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<p>Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you.<br/><br/><b>Here are 12 trust signals to boost your conversion rates:<br/></b><br/></p><p>1. Case studies</p><p>2. Testimonials</p><p>3. Social proof statistics (number of customers, number of users, number of widgets you’ve sold)</p><p>4. Industry association logos</p><p>5. Client/customer logos</p><p>6. Logos of publications where your company is mentioned</p><p>7. Employee certifications</p><p>8. Number of five-star ratings from industry review sites</p><p>9. Real-time social proof notifications</p><p>10. Financial trust badges</p><p>11. Social media proof</p><p>12. Partnership and co-branded logos</p>