Second Brain Systems: How to Set Up Custom GPTs and Gems for Your Marketing Team
SmartBug on Tap
We’re diving into the concept of second brain systems—how to use custom GPTs (in ChatGPT) and Gems (in Gemini) to scale your marketing team’s productivity, eliminate repetitive tasks, and streamline onboarding, content creation, paid media, and more.
You’ll learn:
✅ What a second brain is (and why marketers need one)
✅ How to build your own custom GPT or Gem
✅ What to feed your second brain to get great outputs
✅ Real SmartBug use cases
✅ Tips for maintenance, security, and future-proofing your setup
Whether you're new to AI or a seasoned power user, you'll walk away with actionable tips to make AI work for your team—without replacing the human magic that makes your marketing shine.
⏱️ Key Highlights:
00:00 – Intro: Why second brains are changing how marketers work
03:10 – What is a second brain in marketing and AI?
05:00 – ChatGPT vs. Gemini: What makes a “second brain” different from on-the-fly prompting
07:50 – Eliminating information silos and dusty data
10:55 – ⚠️ AI Safety Disclaimer
11:00 – Step-by-step: How to build a custom Gem (Gemini)
14:15 – How to program user experiences into your Gem
16:00 – What kinds of data to include in your second brain
18:55 – How technical do you need to be? (Spoiler: Not at all!)
20:25 – SmartBug example: SME interview prep GPT
22:40 – Fun side note: Naming your GPTs
24:30 – Where second brains save time and increase quality
29:30 – Use cases beyond content: Paid media, reporting, onboarding
30:30 – What not to offload to AI
31:15 – Best practices and maintenance tips
34:50 – Who should “own” a shared Gem or GPT on your team?
36:40 – Common mistakes to avoid
38:00 – What’s next for second brain systems
40:15 – Skills marketers should start building now
42:55 – Final thoughts: Adding human connection back in
🔗 Want to connect or build your own second brain system?
Reach out to Julia (jbye@smartbugmedia.com) or Rebecca (rcorgan@smartbugmedia.com) to chat.
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