AI Broke the SERP: Here’s How Enterprise Teams Can Still Win with HubSpot
SmartBug on Tap
In this episode of SmartBug on Tap, Tonia Speir dives into the evolving landscape of digital visibility with Mari Boni, an SEO specialist.
In "AI Broke the SERP: Here’s How Enterprise Teams Can Still Win with HubSpot," we explore the shift from traditional SEO to Answer Engine Optimization (AEO). As AI-driven search results become the norm, it's crucial for enterprise teams to adapt their strategies. Mari explains how AI tools are transforming search experiences, emphasizing the importance of semantic clarity and brand authority. We discuss the nuances of optimizing for large language models and why enterprises must align content with user needs.
Join us to learn how to navigate this new era of digital marketing and ensure your content remains competitive. Don't forget to subscribe for insights on leveraging HubSpot, AI, and SEO to stay ahead.
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