SmartBug on Tap
Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand’s success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.
Whether you’re a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug’s unique approach to solving complex marketing challenges—served straight from the source.
All Episodes
AI Meets the Pen: How Writers Are Embracing AI Without Losing Their Voice
AI is changing the content game—but how do writers keep their creativity, voice, and humanity intact? In this episode of SmartBug on Tap, host Julia Bye chats with SmartBug copywriter Rebecca Corgan about how content creators can embrace AI tools like ChatGPT and Gemini without compromising authenticity. From overcoming blank-page syndrome to building powerful second-brain workflows, Rebecca shares how she integrates AI into her writing process—without letting it take over. Learn where AI shines, where it falls short, and how to strike the right balance between efficiency and originality. Whether you're a writer, marketer, or ops leader curious about the future of AI-powered content, this episode is packed with insights you won’t want to miss. 🎧 What You’ll Learn ✅ How writers use AI tools for ideation, drafting, and content scaling ✅ Why iteration is key to making AI outputs usable ✅ Where AI tends to fall short—and how to edit out the "AI-isms" ✅ How SmartBug is building responsible AI practices into workflows ✅ Tips to keep your voice and brand intact when using AI for content 🔗 Learn More Explore SmartBug’s AI insights and marketing strategies at https://www.smartbugmedia.com/ai-services 👋 Stay Connected Follow Rebecca Corgan on social: https://www.linkedin.com/in/rebecca-corgan-34789a79/ Reach out to Julia: jbye@smartbugmedia.com Follow SmartBug Media on LinkedIn: https://www.linkedin.com/company/smartbug-media Reach out to SmartBug: https://www.smartbugmedia.com/contact-us
Enterprise-Grade Integrations: How to Make HubSpot Play Nice with Everything
Integrating HubSpot with your broader tech stack can either unlock operational gold—or become a chaotic mess. In this episode of SmartBug On Tap, host Casey Peddicord sits down with Justine Verrier, Technical Solutions Engineer at SmartBug Media, to demystify what it takes to build enterprise-grade integrations that actually scale. From NetSuite and Salesforce to custom-built systems, Justine shares insights from a decade in the HubSpot ecosystem, walking through what works, what doesn’t, and how to avoid the most common integration pitfalls. They cover key concepts like data governance, source of truth, one-way vs. two-way syncs, and how AI is starting to enhance QA and planning phases. If you're facing integration complexity, this one’s for you.
AI Broke the SERP: Here’s How Enterprise Teams Can Still Win with HubSpot
In this episode of SmartBug on Tap, Tonia Speir dives into the evolving landscape of digital visibility with Mari Boni, an SEO specialist. In "AI Broke the SERP: Here’s How Enterprise Teams Can Still Win with HubSpot," we explore the shift from traditional SEO to Answer Engine Optimization (AEO). As AI-driven search results become the norm, it's crucial for enterprise teams to adapt their strategies. Mari explains how AI tools are transforming search experiences, emphasizing the importance of semantic clarity and brand authority. We discuss the nuances of optimizing for large language models and why enterprises must align content with user needs. Join us to learn how to navigate this new era of digital marketing and ensure your content remains competitive. Don't forget to subscribe for insights on leveraging HubSpot, AI, and SEO to stay ahead.Making HubSpot Work Better by Understanding How People Work Best
In this episode of SmartBug on Tap, I explore how understanding human behavior can enhance the effectiveness of your HubSpot system. Joined by Sam Saint-Maur, an expert in marketing operations, we discuss the often-overlooked impact of aligning people and processes with your CRM platform. We delve into why beautifully built systems can falter in practice and how misalignment between tools and team dynamics can cause breakdowns. Sam shares insights on the importance of allowing sufficient runway time for CRM transitions and the pitfalls of overbuilding without considering user needs. We also discuss the value of human-centered design and the importance of starting simple to build a flexible, user-friendly system. Tune in to learn how to make your HubSpot implementation not just a technical success, but a human one too.