Inbound marketing is a powerful equalizer for companies who seek to get more from their marketing budgets. By combining rich content, search engine optimization and social media marketing, SmartBug Media can help your company increase leads, customers and marketing ROI.
Why Inbound Marketing?
Times have changed. Consumers and businesses are Internet-savvy, actively looking for solutions to their problems. Search engines put these answers at their finger tips, blogs let companies demonstrate their expertise before a purchase and social media puts personal referrals only 140-characters away.
Did you know:
- 78% of Internet users conduct product research online (Pew Internet & American Life Project)
- 10.3 billion searches are conducted on Google every month (Comscore)
- You are 53 times more likely to appear on page one of Google if you have video on your website (Forrester)
- 90% of Internet users visited a social networking site each month in 2010 (Comscore)
- Video in email marketing increases click-through rates 96% (Implix 2010 Email Marketing Trends Survey)
- Average U.S. Internet user view 2,750 web pages per month (The Nielsen Company)
Your competitors understand this and working to capitalize on it. Will you?
Why Work With An Inbound Marketing Agency?
Like any strategy, inbound marketing takes time and the learning curve can slow efficiency and limit the results you could receive. A well-integrated inbound marketing strategy can include a variety of disciplines, including:
- Search engine optimization
- Search engine marketing
- Blog article writing
- Content marketing
- Web design
- Social media marketing
- Landing page optimization
- Video marketing
Each of these disciplines require specific skills and tricks-of-the-trade learned from working on many campaigns.
For many companies it’s more cost- and time-effective to outsource inbound marketing than to add and train staff. Inbound marketing agencies can provide experts in each of these areas–often for a fraction of the cost of a single full-time employee.
As one of the early Hubspot Certified Partners, SmartBug’s clients typically enjoy a marketing ROI of just over 200%. We’ve also achieved the highest ROI of any Hubspot Partner, delivering one client a 1,047% ROI on a 6-month campaign.