Insights on the Customer Lifecycle

From Pain Points to Proficiency: The Impact of On-Site HubSpot Training

Future-Proof Your SEO: The Shift to Generative Engine Optimization Explained

HubSpot Product Update Roundup—March 2024

How to Harness Customer Feedback for Product & Service Enhancements

Get More from Your Fitness Marketing: How to Personalize Your Emails

Boosting Shopify Conversions: A Step-by-Step E-Commerce CRO Audit

How to Track Customer Satisfaction and Customer Sentiment

Understanding Profit Margin & Your Rate of Growth Calculation

Finding the Perfect Platform for Cost-Effective Customer Acquisition

2024 Franchise Marketing Trends Unveiled

Setting Realistic Go-to-Market (GTM) Revenue Targets for Year One

Crafting a Compensation Plan That Ignites Your Sales Team

Navigating Digital Transformation in Franchise Marketing

Klaviyo Product Update Roundup—February 2024

When Does a HubSpot Custom Integration Make Sense? + [Examples at Work]

4 Customer Retention Strategies for CCOs in HubSpot

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Long- and Short-Term Plays CMOs Can Use to Show Marketing Attribution

Insider Insights: Franchise Marketing Expert Shares Digital Triumphs

Elevate Your Team's Skills with SmartBug's On-Site Business Training Workshops

Delving into the Voice of the Customer: Expert Tips for Measuring and Analyzing Customer Feedback

The Ultimate Investor Pitch Deck Blueprint

Understanding Business Units, Domains, and Multiple Accounts in Your HubSpot Customer Portal

Navigating the Temptation: Shiny Object Syndrome vs. Staying True to Your Business Strategies

Personal Branding for Executives: Elevate Your Business with SmartBug’s Social Media Management Services

Post-Purchase Customer Retention Emails that Fuel Customer Loyalty

Maximizing Your Lead Generation Strategy During a New Website Build: Proven Techniques

How to Do a Successful File Migration from an Existing CRM into HubSpot

Klaviyo Product Update Roundup—January 2024

HubSpot Product Update Roundup—January 2024

Crafting Impactful Private Equity Performance Metrics

Balancing SEO Goals and Authentic Writing

Streamlining Your Sales Process: How a Marketing Agency Can Reduce Friction

ActiveCampaign vs. HubSpot: Which Is Best for Your Business?

Will Marketing Be Replaced by AI? Why Digital Agencies Remain Vital in an AI-Driven World

Mastering Trade Show Marketing Strategy for Positive ROI

Mastering Data Integration: Best Practices for Aligning Metrics Between HubSpot and Other Analytics Solutions

Klaviyo Product Update Roundup—November 2023

HubSpot Product Update Roundup—November 2023

E-Commerce Benchmarks: Your Path to Profits and Growth

Writing Awesome ChatGPT Prompts for Marketing: The Pro Writer’s Guide

Your Guide to Showcasing the Value Add of Channel Marketing for CMOs

Building Trust and Credibility: How to Ask Customers for Reviews

HubSpot vs. Salesforce: How to Choose the Right CRM Platform for Your Business

Senior Living Industry Average Benchmarks for Sales and Marketing Teams

RevOps Framework: How to Align Sales, Marketing, and Customer Success Teams for Maximum Revenue Impact

Right-Sizing Your Tech Stack for Operational Efficiency

Klaviyo Product Update Roundup—October 2023

HubSpot Product Update Roundup—October 2023

Driving Alignment: The Power of Closed-Loop Reporting in HubSpot-Salesforce Integration

Driving Sales One Resource at a Time: The Importance of Sales Enablement Content

Key Components of a Revenue-Generating Tech Stack

What Is Multichannel Retailing and How Does It Skyrocket Brand Growth?

Maximizing Sales Automation: Strategies for Automated Lead Assignment

Decoding Revenue Attribution: Understanding Influenced vs. Attributed Revenue in HubSpot

Data Hygiene Best Practices: Tips to Prep Your Database for a Successful Integration

BFCM Prep: Email Deliverability Best Practices for E-Commerce Brands

How to Analyze Campaign Performance Based on Your Revenue-Generating Metrics

Selecting an Attribution Model for a Long Sales Cycle

Data-Driven Decision-Making: The Daily KPI Dashboard for CMOs

BFCM Marketing Planning Checklist

Mastering HubSpot Deal Stages: Best Practices for an Effective Sales Pipeline

How to Allocate Your End-of-Year Marketing Budget

Klaviyo Predictive Analytics: Benefits and Best Practices

RevOps Best Practices: Strategies and Insights for Revenue Optimization

Black Friday Marketing Ideas from E-Commerce Experts

Maximizing Marketing ROI: Proven Tactics to Achieve Marketing-Sourced Revenue

Executive Marketing Dashboard for Board Presentations: Key Data to Present

What No One Tells You About Working with a Full Service Digital Agency

How to Build an Intent-Based Marketing Approach into Your Efforts with ZoomInfo

INBOUND 2023 Recap: Curating a Remote-First Culture

Klaviyo Product Update Roundup—August 2023

HubSpot Product Update Roundup—INBOUND 2023

E-Commerce Marketing Strategies for Overstock Inventory

How to Use AI for SEO (Effectively)

How to Build the Perfect Executive Dashboard Using HubSpot's AI Reporting Tools

The Executive’s Guide to CRM Customization: Why HubSpot Should Be on Your Radar

How to Leverage HubSpot's Predictive Forecasting Tool to Drive Revenue

Introducing HubSpot Commerce Hub: The Future of Digital Payment Platforms for B2B

From Insight to Impact: Artificial Intelligence in Marketing for Maximum ROI

How to Address Common System Integration Errors That Arise with a HubSpot-Salesforce Integration

Outperform Your Competitors: Your Playbook for Ad Copy Optimization with AI

5 Closed-Loop Marketing Metrics You Should Be Reporting and Why They Matter

4 Tips to Improve Your Shopify User Experience

Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake

4 Ways to Measure the Lifetime Value of Your Customers

9 Benefits of Choosing the HubSpot CMS as Your Website Platform

Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

Retention Marketing: How to Create a Loyalty Program

The Power of Data Compliance: Dos and Don'ts to Safeguard Your Business

Klaviyo Product Update Roundup—July 2023

HubSpot Product Update Roundup—July 2023

Top 6 Session Picks at INBOUND 2023

Marketing for Senior Living: Developing a Detailed Email Strategy Across Marketing and Sales

Responsive Banners for Website Design: Difficulties and Best Practices

Upselling and Cross-Selling: How to Offer More Value to Your Customers Through Automation

First Time at HubSpot’s INBOUND Conference? Here’s How You Can Prepare for INBOUND 2023

The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

Inbound Copywriting: What Great Authors Can Teach Us

10 Content Marketing Hacks to Blog More & Support Your Team's Bandwidth

Unleash Your Shopify Store with Justuno Pop-Ups

Getting Your ROI from HubSpot’s INBOUND 2023

Mastering the Deal Pipeline: 5 Tactics to Boost Conversion Rates

Mastering Your Marketing Automation Strategy for the Holidays

How to Build a Content Marketing Strategy with an SEO Mindset

AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

Achieving More with SMART Goals: The Key to Effective Planning

What’s the Difference? Hubspot Web Analytics vs. Google Analytics

Klaviyo Product Update Roundup - June 2023

HubSpot Product Update Roundup - June 2023

How to Improve Your Website Optimization Strategy

How to Improve Your Email Deliverability and Avoid the Spam Folder

From Silos to Synergy: Sales & Marketing Alignment in 2023

Quick Guide for HIPAA Compliance While Using HubSpot

Top 10 Conversion Rate Optimization Tools to Maximize Your Consultation Requests

Using HubSpot Workflows to Empower Sales with Internal SMS

7 Steps for Creating a High-Converting Shopify Landing Page

What Is a Good Bounce Rate?

Unleashing the Power of Design: Brand Marketing Best Practices for E-Commerce

From Data Silos to Seamless Integration: Harnessing the Benefits of HubSpot API Integrations

Checklist: The Perfect Product Page

Marketing vs. PR: What's the Difference?

How to Create a Smart Email for Webinar Follow-Up in HubSpot + Templates

How to Leverage HubSpot's AI Content Assistant Tool

Transform Your Sales Process with HubSpot Content Assistant

The Role of PR in Brand Recognition

How to Use HubSpot's Content Assistant to Generate Blog Posts

Email Design Tips to Increase Click-Through Rates

How to Increase Sales and Avoid Summer Slowdown

How to Develop a Solid Lead Generation Strategy

5 Essential Questions to Consider When Redesigning Your Website

How Klaviyo and Mindbody Integration Can Drive Customer Engagement and Revenue Growth

The Vital Role of a Paid Search Strategy in Digital Marketing

Common Pitfalls in Your Website's UX and CRO

How to Use HubSpot's Content Assistant to Write a Marketing Email

How to Increase Sales with a Shopify-Instagram Integration

The Beginner’s Guide to Developing a Paid Search Strategy in 2023

HubSpot Product Update Roundup - May 2023

Klaviyo Product Update Roundup - May 2023

6 Signs It's Time to Make the Switch to Klaviyo

What to Do When Your Website's Organic Traffic Suddenly Drops

How a Visitor-First Approach Increases Conversion Rate Optimization

Why Are Custom Shopify Themes Worth the Investment?

What Is a Website Builder? Plus the 4 Benefits of Using One

Conversion Rate Optimization: 10 Fast Tips for Busy Marketers

10 Ways to Reduce Customer Acquisition Cost

Customer Retention Marketing: Building Loyalty to Grow Your Business

How to Report on Leads, MQLs, and SQLs in HubSpot

5 Steps to Set the Stage for an Effective Content Marketing Strategy

Unleashing the Potential of ChatGPT and AI in Your Marketing Strategy

HubSpot Product Update Roundup - April 2023

Klaviyo Product Update Roundup - April 2023

Increase Your ROI with Email Segmentation

Top 3 B2B Content Marketing Strategies

The Best AI-Built Content Marketing Tools for Increasing Productivity

What Are Sales Battlecards & How Do You Use Them? [+Template]

How to Analyze Your Facebook Ad Results

How to Track Add to Cart on Shopify Collection Pages in Klaviyo

Harness the Power of Customer Data with Klaviyo in New Ways

What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

Memorial Day Email and SMS Marketing Best Practices

Exploring the Benefits and Limitations of Using AI for Content Creation

3 Steps to Successful Content Marketing

Retention Marketing Through Shoppable Moments with Klaviyo

How a Marketing Agency Can Help Align Sales and Marketing Goals

What Is Brand Architecture and Why Is It Important When Optimizing Your Website?

How Well Do Your Email Drip Campaigns Perform?

How to Pick the Best HubSpot Agency Partner

Klaviyo Product Update Roundup - March 2023

HubSpot Product Update Roundup - March 2023

How to Leverage HubSpot’s Operations Hub to Manage Duplicate Records

9 Proven Ways to Convert Your Abandoned Carts

What’s New with HubSpot’s Customer Surveys and Dashboards [2023 Update]

Re-Engage Your Customers with Push Notifications

Developing Your SMS Marketing Strategy

Top Ways to Prepare Your Email Campaigns for Summer Sales

Creating Buyer Personas That Drive Results: A Marketer's Guide

55 Questions to Ask When Developing Buyer Personas

The Four-Peaks Theory: E-Commerce Sales and Event Strategy to Fuel Sales All Year

How to Generate Leads with Content Marketing and Personalization

Best Email Subject Lines for Your Summer Sales

How to Optimize Your E-Commerce Website for Higher Conversion Rates

Copywriting vs. Content Writing: What Is the Difference and What Is Best?

Drive More Sales with SEO for E-Commerce Websites

The 7 Essential Elements of a Great Case Study

SmartBug Media Is Now HubSpot Platform Enablement Accredited

Summer Sales Email and SMS Marketing Examples to Drive Engagement

A Starter Guide for Your Shopify and HubSpot Integration

How to Use Zero- and First-Party Data to Enhance the Customer Experience

Why Is Market Research Important for Any Product or Service Launch?

API Integrations in HubSpot: A Beginner’s Guide

HubSpot-Salesforce Integration: 5 Prerequisites to Prepare for an Integration

The 5-Step Marketing Research Process

6 Steps to Mapping Your Customer Lifecycle Stages Effectively

What a Marketing Audit Is (and How to Do One)

Understanding the Difference Between Earned, Paid, and Owned Media

Klaviyo Product Update Roundup - February 2023

How to Reset HubSpot Lifecycle Stage After ‘X’ Amount of Time

The Impact of Switching to Klaviyo SMS on Conversions and Returning Customers

3 Things You Can Do to Counteract Churn in the SaaS Industry